Good design is obvious.
Great design is transparent.

There is no design without discipline.
There is no discipline without intelligence.

The work you do while you procrastinate
is probably the work you should be doing
for the rest of your life.

Design creates culture.
Culture shapes values.
Values determine the future.

Creativity is to discover
a question

Design creates culture.
Culture shapes values.
Values determine the future.

Everything should be made as simple
as possible, but not simpler.